American Advertising Federation of Fort Wayne Website Redesign

The American Advertising Federation of Fort Wayne, AdFed for short, is a group of educators, students, communicators, and ambassadors for all things creative. Here’s what this non-profit organization is all about:

“[AdFed is] dedicated to promoting and improving the advertising industry, fostering higher standards of practice in advertising, expanding recognition of advertising, and cultivating a better understanding of the economic and social values of advertising to all people.”

Our UX Designer, Javon Bell, designed and developed the website for this organization a few years ago. It features subtle animation throughout the homepage, a full-screen navigation, and a lively color scheme. The AdFed team was great to work with and gave our team creative freedom when designing the site (basically a designer’s dream).


As a creative catalyst for the community, AdFed hosts several events throughout the year in order to promote professional development and stay up-to-date about the latest in advertising. This Saturday, the annual Fort Wayne Advertising Honors are taking place at the Coliseum Event Center. Out-of-town judges attend the fully catered awards event in order to see all of the entries from local designers and creatives. It’s a great way to get together with other agencies and celebrate community over competition. We’re looking forward to the event and we’ll be sure to post photos to our social media accounts!