Local Searches Lead to Local Purchases
When You’re Hangry and Dinner Can’t Wait
It’s easier than ever to sit in the warmth of your car and quickly search for restaurants closeby. Think about it. When it’s cold and snowy, nobody wants to stand outside with a group of friends mulling over a decision. In the same sense, when you’re in a new city and haven’t figured out the lay of the land, you don’t want to waste your site-seeing time driving to a restaurant that is out of the way.
In 2015, Google reported search queries containing a location qualifier such as, “near me” had doubled from the previous year. That trend has only continued to rise. As of 2017, mobile searches made up 88% of those “near me” searches with 78% of local mobile searches resulting in offline purchases, according to Search Engine Land.
We are perfectly content letting search engines make the decision for us.
78% of local mobile searches result in offline purchases.
What This Means for Marketing
With these high statistics resulting from mobile searches, you can bet the user is on-the-go. That means you only have a small window of opportunity to catch the searcher before they walk or drive past your storefront. It’s more important than ever to make sure your business location is claimed on Google My Business, Yelp, Yellow Pages, etc. and that your store hours and contact information are correct. After all, you could have just the tasty treat the hangry searcher is craving.