Sending Emails at the Right Time, Every Time
It’s About Time
Wake up: 6:45 am.
Shower: 7:00 am.
Breakfast and coffee: 7:30 am.
Drive to work…
Arrive at 8:30 am.
Time has a powerful way of becoming habit. In the digital marketing world, time can be your friend or your foe. Knowing the best times to post on social media or send an email is literally the difference between an opened email and a frustrated “ugh” and delete. Nobody wants marketing emails during dinner any more than they appreciate a knock at the door during Thanksgiving.
If this is the case, thinking about your audience’s daily habits will play a major part in the effectiveness of your efforts.
HubSpot reports 11:00 am having the highest click-through rate for email sends. So, what’s this about 11 am, you ask? Once marketers start thinking about the natural patterns of their ideal customers, they can pinpoint the best times of day to gain their attention.
11:00 a.m. EST has the highest click-through rate for email sends.
What this Means for Marketing
Know your audience. Know where they are. The golden 11:00 am may or may might not fit for your ideal customer or industry. So do your research. Analyze open rates, test out your market. Adjust. Repeat.