The time is now
The year was 1980. A new device threatened my ability to measure time and with it a new word charged its way into my awareness. The digital clock was introduced in my home and with it, a new way to read the numbers 2 and 5. Not by choice, but by circumstance and environment, my mind was programmed to view time as a continuum of analog beauty. Numbers that progressed in an infinite circle were now replaced by dashes that formed digits. My lack of adapting to the change was not immediately recognized. Over time family members kindly identified my lack of adaptation and guided me through with a necessary change of perspective. The result helped me get my numbers right and time once again resumed despite the learning process. Digital had arrived and I was engaged.
Adapting to digital change is nothing new to business. Digital technologies present a plethora of opportunities to enhance the functions of marketing. Marketing functions, generally speaking, can be viewed as presenting, convincing and influencing. Various marketing, sales and branding tactics and initiatives are strategically implemented to get the ideal blend to maximize return and satisfy objectives. In short, a good blend of marketing strategy creates awareness, supports the purchase and rewards the relationship. It’s getting the right blend that can get a bit fuzzy.
If getting the numbers right is an ongoing game of trial and error, it may be a good time to allow someone to guide perspective on using digital marketing solutions. The result is engaging an audience and breathing vitality into a marketing plan. Adaptation can stifle. Take charge and enter 2012 with a mind set of learning new ways to make marketing objectives reality. With fresh perspective and sound guidance, the numbers make sense.
Posted November 22, 2011 at 3:30 pm by Tafi Stober